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Shopify vs Wix: Best Ecommerce Platform for 2023

Shopify and Wix are two mammoths of the web hosting industry, especially for small businesses, but which one is best for you? In this Shopify vs Wix comparison, we’ll dive deep into both platforms to discover which is the best option for hosting your online business!

This comparison is broken down into 3 rounds of analysis for each product, so get comfortable and ready to find your hosting solution! Also, feel free to leave your thoughts on both products in the comment section.

Round 1: Design and customization

When it comes to building a successful e-commerce store in 2021, mobile optimization has become increasingly important. Depending on your industry, 70–80% of traffic comes from mobile, but websites are typically designed in desktop mode. It’s important to remain aware of how your audience perceives your store. Luckily, both platforms are mobile responsive and allow you to view the page from a mobile perspective in the editor.

However, when it comes to customization, Wix takes the cake. Wix offers 108 free e-commerce templates, which is just a portion of its total templates.

On the other hand, Shopify offers 73 themes, with only a handful of them being free. If your looking for a high quality, paid theme, Shopify is the way to go, but if your starting out and want lots of options, Wix will be your best bet!

Round 2: Ease of use

Wix features a drag and drop layout, which makes it easier for beginners to create attractive websites, but both platforms offer incredible tools. Ultimately, the winner of this round is decided by whether you’d have better tools (Shopify) or more options (Wix) for your store.

Round 3: Pricing & value

Both platforms start off with good relatively low prices, and Wix offers a completely free plan. However, this plan doesn’t offer nearly as many features as Shopify’s 14-day free trial.

Wix’s pricing plans are much cheaper as you grow but are relatively the same for starter packages.

  • Business Basic: $20/month
  • Business Unlimited: $25/month
  • Business VIP: $35/month

Shopify also offers three plans:

  • Basic Shopify: $29/month
  • Shopify: $79/month
  • Advanced Shopify: $299/month

Lastly, Wix offers a free domain with its paid plans, while Shopify does not, adding a small additional cost. On top of this, Shopify charges a small transaction fee of 2.9% + 30¢. In the end, Wix is the winner of this round, with not only much cheaper plans for scaling but less additional costs.

Final Verdict: Shopify vs Wix

Shopify is the world’s leading e-commerce hosting platform, making it appealing at first glance, but as we dig deeper, we can conclude that Wix offers a largely more cost-effective solution.

So, if you’re willing to invest in the extra Shopify costs, the tools provided will likely pay off. On the other hand, if you’re looking for a cheap way to get your products out into the world, Wix is the way to go!


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