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The 4 Sales Funnel Stages & How to Build Them

Whether you’re selling a service, an NFT, or anything in between, turning leads into customers is essentially the basis of succeeding in business. 

To do this, digital marketers must understand how to implement the 4 sales funnel stages. A sales funnel is a strategy that helps engage and convert viewers by directing them along the path from visitor to customer!

Throughout the customer’s journey, you’ll guide them through four stages:

  • Awareness
  • Interest
  • Action
  • Loyalty

In this guide, I’ll explain how to implement these four stages into your own sales funnel to maximize your conversion rates!

Where to Create a Sales Funnel

Before you can implement these four steps, you’ll have to build your own sales funnel. If you already have a website, you can build your sales funnel within the website.

If you don’t, you can use a number of unique platforms to build one! Two of the most powerful funnel builders are ClickFunnels and LeadPages. Once you’ve created an account, you’re ready to begin building your funnel!

How to Implement the Sales Funnel Stages

sales funnel stage graphic

By implementing the four stages mentioned above, you can construct a smooth and engaging sales funnel in just a few minutes! 

These stages act as guidepoints, so you can identify how many users are within each stage and how many are lost in between. This allows you to continuously optimize through strategies like A/B testing.

Stage 1: Awareness

At the top of the funnel is awareness. At this stage, users will be viewing your content and getting to know your brand. This may include browsing your social media, visiting your blog, or interacting with your advertisement. 

The goal at this stage is to introduce your brand, establish yourself as an expert and get them to visit your landing page.

Stage 2: Interest

Once you’ve captured the reader’s attention, the next stage is interest! You can guide users through this step by building a landing page. To build a high-converting landing page, you can follow our 5 step guide!

At this point, they’ve gotten to know (and hopefully trust) your brand. This means you can now recommend your product to solve their problem! At this stage, you’ll explain the benefits and show reviews or testimonials to guide them into their next step: decision!

Stage 3: Action

If you’ve read the post above, you know the final step to building a successful landing page is the call-to-action. This call to action will bring them to the decision stage, where they’ll visit the opt-in page. 

At this point, you pitch your campaign incentive. This may be signing up for your newsletter, purchasing your product, getting a quote, or whatever else you’re looking to get out of the funnel.

Stage 4: Loyalty

Once your customers have joined your newsletter or purchased your product, your final goal is to keep them coming back for more! To do this, you can use email lists or social media to continuously reengage the buyers. 

Personally, I recommend taking the time in Stage 3 to build an email list so you can continue to reach out to interested buyers when new offers arise. Even if you want to prioritize purchases, you can create a subscription box on your post-purchase page to turn buyers into repeat customers.

How to Optimize your Sales Funnel Stages?

The goal of the sales funnel is to lose as few users as possible between each stage. However, even the best landing pages don’t turn every viewer into loyal customers.

Fortunately, there are a number of ways you can optimize your landing pages in order to reduce the amount lost in between stages. To do this, you can check out our 5 Tips for Optimizing Landing Pages.

We hope you learned something valuable from this guide, and if you have any questions don’t hesitate to leave a comment or reach out.

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